Jameson “Game On” Campaign

The Challenge
Jameson was looking to own the beer-and-a-shot ritual during sports season and needed a campaign that felt timeless, bold, and instantly relatable.

The Approach
I developed the “Game On” campaign – an own-able, action-driven platform that turned a common drinking moment into a brand-building opportunity.

• Created a suite of on-premise tools including dartboards, tap signs, and coasters

• Designed off-premise displays that combined beer + whiskey at shelf

• Developed a key visual system celebrating social rituals with energy and inclusivity

• Crafted a flexible POS toolkit to give local markets an easy way to execute

• Delivered a VAP set that made the “Grab a Beer. Pour a Shot.” idea tangible and fun

The Result
“Game On” delivered strong in-store visibility and became a go-to look for sports activations. It helped increase rate of sale during key periods, while driving engagement in bar settings where Jameson shines.