Campo Viejo “The Campo Life” Campaign

The Challenge
Campo Viejo needed a campaign that would cut through the clutter and speak directly to social, style-forward consumers. The goal: make wine more accessible and inspire a new kind of occasion.

The Approach
We created “The Campo Life” – a lifestyle-led brand platform centered on flavor, spontaneity, and creativity. From shelf to social, we developed a flexible system that delivered rich content and experiential energy.

• Built out a digital Lookbook and campaign hub for food, drink, and décor inspiration

• Concepted a series of photo-worthy pop-ups with music, light bites, and branded moments

• Led pre-production and art direction for a hero photoshoot capturing vibrant, shareable lifestyle content

• Designed a wide range of POS materials – table tents, glorifiers, shelf signage, GWP displays

• Partnered with influencers, Spotify, and TouchTunes to drive reach and contextual relevance

• Supported the campaign with custom recipes, premium content, and sweepstakes activations

The Result
“The Campo Life” became a bold platform that redefined how consumers engage with the brand – making Campo Viejo a go-to for relaxed, vibrant get-togethers and lifestyle-led wine moments.