Budweiser "Bud & Burgers" Summer Activation

The Challenge
Budweiser needed a summer program that felt accessible, flavorful, and refreshingly down-to-earth – something that would resonate in a foodie-driven market without trying to compete on craft credentials.

The Approach
We built the “Great American Burger Trail,” a seasonal activation that turned Bud & Burgers into an all-American ritual. I led design on key touch-points across print, digital, and in-venue experiences.

• Created in-restaurant POS like posters, menus, and table tents

• Designed social sweepstakes graphics and sticker giveaways for burger trail engagement

• Helped bring the TouchTunes experience to life with playlist branding and in-bar messaging

• Developed a cohesive look-and-feel rooted in flavor, travel, and no-frills fun

The Result
The campaign brought an easygoing, all-American energy to Bud’s summer. It strengthened brand relevance in a food-first world and gave people a reason to choose Bud with their burger – wherever they were.