Buchanan’s Brand Experience

The Challenge

Buchanan’s needed a cohesive and premium brand presence that could scale across in-bar, retail, and live event environments. The objective was to modernize the consumer journey, encourage trial, and deliver memorable, share-worthy brand experiences.

The Approach

I designed a modular toolkit of assets that delivered Buchanan’s distinct aesthetic across every touchpoint:

• A custom bottle service kit designed to elevate VIP and table service moments.

• Coordinated printed and digital drink menus to support both in-bar storytelling and mobile-friendly UX.

• Cohesive event signage and table tents to tie it all together and maximize brand impact.

• A bold series of glorifiers to spotlight hero products in retail and on-premise.

• A fully-branded pop-up mobile bar trailer, built to drive trial and visibility at events.

• Social post designs to promote the activations and bring audiences to the experience.

• The system was anchored in Buchanan’s signature green and gold, with rich textures and premium finishes that carried across all materials.

The Result

The final toolkit gave Buchanan’s a scalable, premium brand experience that drove engagement and consistency across every setting—from nightlife activations to casual tastings.